The same marketing message won’t work with all of them, so you need to personalize and customize mailers, flyers, and postcards to fit each audience segment.Ĭombining Direct Mail with Digital Marketing ![]() Combined with personalization, customization allows you to take a single message and create different iterations of it to fit the various segments of your audience.įor instance, if you sell automobiles, you know you have customers that probably vary from business executives to homemakers.
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